“Open Eyes, Open Heart….and please, No Selfies!” This, Christian Louboutin’s joyous and uncompromising approach to both life and work, animates with the Spring/Summer 2018 launch of Loubitag. A cross-category collection of women’s and men’s shoes, as well as leather goods, each style in the capsule is lovingly embellished with Christian Louboutin’s unmistakable signature alongside characters and messages that epitomise his and the collection’s spirit.
Whether in Tokyo, New York, Berlin or Dubai, Christian Louboutin’s personal appearances have a reputation for being fun and utterly unforgettable. He chats and charms clients before personalising their pieces with not only his signature, but playful doodles, lucky charms and even secret notes that reference the connection forged in their conversation. Like a guestbook opening for the first time to the public, Loubitag compiles more than 25 years of designs, recounted through stories and emotion.
Open expressive eyes, sweet multicoloured hearts and a playful demand to stop the selfie-taking obsession - Loubitag epitomises Christian Louboutin’s style and philosophy. Passionate about human connection and fantastical flights of imagination, he expresses himself in silk and patent, nylon and grain-embossed leather. Loubitag comes to life on audacious over-the-knee boot Moulin Noir, takes altitude on white or black patent leather editions of So Kate and sensually embraces the leg via a silk scarf ankle-wrap on open-toe pump Jersey Vamp and pointed-toe flat Lahore. The Louis sneaker, a classic and much-loved men’s sneaker, likewise gets the Loubitag treatment in black or white patent leathers.
Leather goods in the collection provide the perfect canvas, with Loubitag evoked in intricate beading on Paloma Clutch and splashed across the large canvas of Cabata tote, as well as SS18’s new spiked Sky Pouch and Backloubi backpack for him.